Demand For Sybase IQ Analytics Server Soars Worldwide

Released on: April 21, 2008, 2:06 am

Press Release Author: Nirmala D\'souza/OAK Consulting

Industry: Software

Press Release Summary: Hundreds of New Customers Help Leader in Column-Oriented
Database Market Reach Billion Dollar Mark

Press Release Body: Dubai, United Arab Emirates, April 21, 2008: Sybase, Inc. (NYSE:
SY), a leading provider of enterprise infrastructure, mobile software and mobile
services, today announced several hundred new customers worldwide signed up for
Sybase® IQ analytics server, the market leader in column-oriented database, in the
last year. On the heels of Sybase's record-breaking revenue year where it reached
the billion dollar mark, Sybase IQ is gathering momentum across the globe by adding
to its more than 1,200 existing customer base-and showing tremendous growth in
emerging markets.

"After years of development and gradual customer base growth, Sybase IQ has lately
emerged as an important and growing analytic database technology," said Carl Olofson
VP of Information Management and Data Integration research at IDC. "The
column-oriented database concept is gaining more and more traction in the
marketplace, and pioneer Sybase IQ has a huge lead in this area, as evidenced by
Sybase\'s impressive report that the product has accumulated over 1,200 customers."

Customers report that they are shifting from traditional database solutions in favor
of innovative data warehouse solutions based on a column-oriented architecture in
order to address performance issues and support business growth. In some cases, the
performance delta between the old and new architecture is 100-fold, raising the
potential for dramatically different ways of thinking about data-intensive
businesses. Sybase IQ supports massive amounts of data (including unstructured data)
and performs lightning-quick complex ad hoc queries at a significantly lower cost
than competitors.

Korea-based Woori Investment & Securities, a Teradata customer since 2002, said:
"Last year, we started a 'Next Generation System' project and looked to Sybase IQ
for an expanded enterprise data warehouse system. After benchmark tests against IBM®
DB2®, we chose Sybase for its superior query functionality and TCO."

Sybase IQ, highly optimized for analytics, helps organizations drive the most
demanding business intelligence applications such as market data analysis, customer
and operations analysis, fraud detection, risk insight and a range of
revenue-producing services based on analytics. The following companies are among the
hundreds of new customers worldwide who have chosen Sybase IQ to open new business
possibilities through greater intelligence: CopperKey, Customer Solutions Online,
Dexia BIL, Experian Integrated Marketing, Epsilon, Garden Ridge, ICICI Bank, INEGI,
ITG, Korea Exchange Bank, Taiwan Mobile, Woori.

"As the National Census Bureau of Mexico, we gather, analyze and deliver very
comprehensive data to our business users," said Ignacio Trejo at INEGI. "We
purchased Sybase IQ for its enhanced analytics performance when performing high
speed, complex queries against our large database."

"Sybase IQ truly changes the game for our customers. They can achieve analytics
feats they never dreamed possible with ordinary data bases," said Kathleen Schaub,
vice president of product marketing at Sybase. "Sybase IQ is especially suited for
organizations with extreme analytics requirements such as analytics service
providers, financial services and insurance companies. Unbeatable price/performance
is why so many customers all over the world are switching to Sybase IQ."

Organizations with very large data warehouses benefit from the significant reduction
in hardware and energy costs due to Sybase IQ's compression capability. In a recent
independent benchmark on a world's record one petabyte of raw data, Sybase IQ
compressed data 85 percent resulting in a "green" data environment with 90 percent
less CO2 emissions over the data warehouse's life time.
http://www.sybase.com/detail?id=1054011

\"Sybase has made significant achievements in the datawarehousing space last year
thanks to Sybase IQ and the momentum seems to be going stronger and stronger every
year,\" said Hisham Malak, Channel & Marketing Manager, Sybase Products Middle East.
"In the Middle East, we are in line with the global trend. We had many wins last
year and are looking at a very aggressive 2008 for Sybase IQ," Malak concluded.


About Sybase, Inc.
Sybase is the largest enterprise software and services company exclusively focused
on managing and mobilizing information. With our global solutions, enterprises can
extend their information securely and make it useful for people anywhere using any
device. The world\'s most critical data in commerce, communications, finance,
government, and healthcare runs on Sybase. For more information, visit
http://www.sybase.com.




Web Site: http://www.sybase.ae

Contact Details: Media Contacts:

Nirmala D\'souza
PR Consultant
OAK Consulting FZC
Tel: +971507343840

Hisham Malak
Channel & Marketing Manager
Sybase Products Middle East
Tel: +971 2 627 5911

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